PinnedIt Took Me Over 14 Years to Get This Career Story Out. Now Here It Is.In the Greek mythology there is a nymph named Chloris. She wasn’t born divine; The myth goes that whenever she speaks of her mortal…Nov 25, 2021Nov 25, 2021
Fresh from Paris: Platform engineering wisdom from KubeCon EU 2024At KubeCon EU 2024, platform engineering was the talk of the event. The topic had a full-day co-located event and also a dedicated track…May 22May 22
Provision and serve: Why platform engineers should prioritize infrastructure optimizationInfrastructure optimization is the missing piece in your Internal Developer Platform (IDP) resource plane. Here’s how it can help your IDP…May 22May 22
From the river to lemonade: 3 Quick Wins for +X% engagement, courtesy of the “Free Palestine”…Israelis can simultaneously panic be highly resourceful. Halfway into Oct. 7th, the details and dimensions of the disaster were still…Dec 18, 2023Dec 18, 2023
Creative Director: Performance Marketing Lessons LearnedConfession #1: Although I’m a writer and did a bunch of different marketing roles over the last decade, this is my first full-time Creative…Nov 18, 2021Nov 18, 2021
SEO in Small Business Email / Content MarketingMost small businesses have limited marketing budgets. Whatever they can do “for free”, investing nothing but time, they probably will: On…Nov 6, 2020Nov 6, 2020
Advertising In-House? Here’s the 1 Thing You’re Missing.It’s not a rarity in 2020 that a newly-founded starup’s first paid recruitement is… a PPC campaign manager.Nov 2, 2020Nov 2, 2020
Exploring New Dimensions in Keyword Research & Competitive IntelligenceIsn’t it a bummer when an irrelevant query eats up your new campaign’s budget?Jun 11, 2020Jun 11, 2020
Published inNatural IntelligenceBuilding a PPC and Content Departmental Collaboration: Interview with Li-Or AmirPPC and Content teams are often treated as separate entities, each with their managers, staff, and agenda. However, each team is crucial…Feb 6, 2020Feb 6, 2020
