Isn’t it a bummer when an irrelevant query eats up your new campaign’s budget? And frankly, doesn’t it happen too often? In the highly competitive world of performance-based marketing, we constantly seek new opportunities — be it new geographies, new niches or brand new verticals. Whichever the case, when we’re…

In the Greek mythology there is a nymph named Chloris. She wasn’t born divine; The myth goes that whenever she speaks of her mortal origins, flowers spill out of her mouth. It’s not always easy, speaking about the origins of your grown self — those life events who made you…

Confession #1: Although I’m a writer and did a bunch of different marketing roles over the last decade, this is my first full-time Creative role EVER. Working for a performance marketing company that lives off affiliation commissions means your ideas are only as good as their immediate ROI — if…

It’s not a rarity in 2020 that a newly-founded starup’s first paid recruitement is… a PPC campaign manager. Advertising activities, once outsourced regardless of a company’s size, are moving in-house. Full-time marketing teams comprised of media buyers (PPC), content writers, and designers, are to be found in most growing, scalable…

PPC and Content teams are often treated as separate entities, each with their managers, staff, and agenda. However, each team is crucial to a website’s success. At Natural Intelligence this is no exception, with the two teams operating separately. Several months ago, Li-Or Amir, a Marketing Analyst at Natural Intelligence…